Do you need a special report that positions you as a thought leader in your field? Are you looking for regular blog posts or newsletter articles that are important to your target audience?
Creating a steady stream of valuable content for your prospects and customers shows you recognize what’s important to them. You build trust and enhance your credibility when you take the time to address the challenges they face. When they’re ready to hire you, they’ll think of you because you showed what matters to them.
I can help you develop content that resonates with your audience. Here are some of the services that I offer. I’d be happy to talk with you about other copywriting needs should your project type not be listed here.
Emails – Here’s a great way to use content marketing. Nurture client relationships by sending drip campaigns and promotional emails. These emails can be used to promote your webinar, or a free report. A series of lead nurturing emails can move prospects through your sales funnel faster.
Direct Mail – A persuasive direct mail letter offering prospects and past customers a special report, free demo, or tip sheet is still an excellent way to generate quality leads despite the proliferation of the Internet.
Landing Pages – Give your web visitors the information they need to make that purchase, sign up to attend your webinar, download your white paper, or whatever it is you want them to do.
Video Scripts – Video is simply the most effective way to communicate with customers and help them make the buying decision. Studies show that video can drive senior executives to take action.
Website Copy – To convert your web traffic in to buyers, your web copy must clearly explain and present the features and benefits of your products and services. My web copywriting services include writing your home page, about page, in-depth service descriptions, team bios and contact page.
White Papers – White papers are still the “king” of content marketing. Studies show that they are the most influential, most shared, and heavily consumed forms of content marketing among B2B buyers. And they are great for lead generation. White papers are basically long, in-depth articles that explain a new and/or better solution to a problem, need or goal.
E-Books – Unlike white papers, e-books provide “How To” or educational information. E-books are lighter in depth and tone than a white paper.
Case Studies – There are 3 basic reasons why case studies are such a powerful marketing tool: People are naturally drawn to stories, they are excellent credibility builders, and they provide a great springboard for getting media coverage.
E-Newsletters – Stay in touch with your busy prospects by providing them with regular education content. E-newsletters are an effective way to stay top of mind with your prospects and to build relationships with them.
Blog Articles – Publishing a blog helps your firm establish authority, engage clients, improve SEO, and keeps your firm’s website dynamic and relevant.
Articles – You can bring instant credibility to your company by placing articles in various online and offline publications.
Press Releases – Press Releases are an excellent way to increase media coverage, enhance your firm’s reputation, and spreading important news.
If you’d like to learn more about my B2B content writing services, discuss your project, or request a quote, please contact me or call me at (317) 762-4829.