Case Studies | Keith Smiley

9 Key Elements You Must Include to Create a Winning B2B Case Study

The best way B2B companies can earn a prospect’s trust is to prove that your company can do the job. Publishing case studies is one of the best ways to build trust. Case studies, also known as customer success stories, tell how a customer purchased your product or service and the results they got. Case … Continue reading…

The Top 6 Content Marketing Materials Every Consulting and Executive Coaching Firm Should Have on Their Websites

Your website is an essential marketing tool to promote your consulting or executive coaching firm. Most of your prospects will go there to check you out before they consider contacting you. So, you have to provide plenty of information to show that your firm is the right one they should contact. That’s why you need … Continue reading…